Marketing

MARKETING I-FHS, LHS, WWT

Meets VPAA One-Half (1/2) or One (1) Credit Graduation Requirement
Meets Math Related One-Half (1/2) or One (1) Credit Graduation Requirement
 

How does a business decide what to sell?  How do you sell to customers?  You will learn what it takes to get the product from the manufacturer to the person who buys the product, how to sell, human resource essentials such as communication skills and how to get along on the job with other workers, participate in BPA or DECA, a student organization that helps build leadership & networking through competition.

MARKETING II-FHS, LHS, WWT

Meets VPAA One (1) Credit Graduation Requirement
Meets Math Related One (1) Credit Graduation Requirement
 

Emphasis will be on promotion, advertising & distribution of products to customers.  Explore marketing careers in areas of buying & distribution, pricing, product planning, and entrepreneurship.  Students will also be participating in BPA or DECA, a student organization that helps to build leadership skills and provides an opportunity for students to use what they have learned in Marketing in competition against other students from across the state. Students who complete Marketing II & I may be eligible to earn college credit for the Introduction to Marketing course at Macomb, Baker or Davenport.

Prerequisite:  Successful completion of Merchandising & Marketing I

MARKETING-STORE MANAGEMENT/OPERATIONS-LHS

Meets VPAA One-Half (1/2) or One (1) Credit Graduation Requirement
Meets Math Related One-Half (1/2) or One (1) Credit Graduation Requirement
 

Store Management will provide a real-life situation for Marketing Education students in every aspect of merchandising practices and procedures.  The student will gain management experience as a leader in the school store. The student will gain leadership, planning, supervisory, budgeting, and decision-making skills.  The school store will provide experience, pre-employment training, and the opportunity to learn management skills and decision-making.

Prerequisite:  Merchandising & Marketing I or taken concurrently with Marketing I.  This course may require the  permission of the Marketing instructor.

Courses Offered:

 

MARKETING I-FHS, LHS, WWT

Meets VPAA One-Half (1/2) or One (1) Credit Graduation Requirement
Meets Math Related One-Half (1/2) or One (1) Credit Graduation Requirement

 

MARKETING II-FHS, LHS, WWT

Meets VPAA One (1) Credit Graduation Requirement
Meets Math Related One (1) Credit Graduation Requirement


Prerequisite:  Successful completion of Merchandising & Marketing I

 

MARKETING-STORE MANAGEMENT/ OPERATIONS-LHS

Meets VPAA One-Half (1/2) or One (1) Credit Graduation Requirement
Meets Math Related One-Half (1/2) or One (1) Credit Graduation Requirement


Prerequisite:  Merchandising & Marketing I or taken concurrently with Marketing I.  This course may require the permission of the Marketing instructor.